Welcome
Due to the nationwide problem of obesity, as discussed by the World Health Organisation (WHO) for Europe, we decided to support the cause to reduce risk factors for health - related to nutrition. In August 2014, the Minister of Energy and Health in Malta created a new health strategy for Malta.
Obesity is a major health concern in Malta, where rates among children are among the highest in the WHO Europe Region. Low rates of breastfeeding and high intake of soft drinks have been identified as contributing factors. The Ministry is developing a policy on food and nutrition and a strategy on diabetes. WHO's recommendations for preventing and managing obesity emphasize the need for early prevention to ensure lifelong healthy eating and physical activity patterns. They also point to the need for coordinated partnerships involving different government sectors, communities, the mass media and the private sector to ensure that diet and everyday levels of physical activity can be changed effectively and sustainably.
|
|
Our products came about reflecting a social enterprise where our bottle will interest individuals of all ages to add creativity to their daily water intake, rather than having water on its own, which at times is defeated by the sugary drinks children and individuals take. We are promoting flavoured water that is all natural and adds fruit nutrients which helps us support health concerns on our Island.
BUY IT. DRINK IT. TRACK IT
Our slogan is a fight against obesity, where we will encourage our customers to BUY our water bottle and infuse it with fruit to their own liking. DRINK the flavoured water on a daily basis and TRACK statistics through our mobile designed application that will set goals to drink as much water as possible, together with other fitness goals and challenges that will motivate any individual who is not keen to go to the gym to improve fitness.